What is Pet Business Lab?

The AI customer platform for the pet industry. Our AI advisers ask about every pet, remember the answers and help pet brands and pet businesses sell more and retain their customers. We build it, run it and improve it for you.

What is an AI adviser?

An AI expert on your website. It asks a few questions about the pet and gives the owner one clear answer: how much to feed, which size, what the groom will cost, or which appointment to book. Feedwise, Groomwise and Staywise are examples.

Why don't pet businesses remember their customers' pets?

Because they never ask. Most sites collect an email and a discount code, nothing about the pet. Our AI expert asks a few helpful questions in the moment an owner needs advice, and saves the answers to a pet profile you own.

Do pet owners really share their pet's information?

Yes, when they get something useful back. Owners answer questions about their pet because the answer helps them choose the right food, size, service or appointment, not because of a discount.

Who owns the pet data?

You do. Pet profiles built on your site belong to your business. Owners choose what to share, and the data is never sold.

How does the system get smarter over time?

Every answer adds to the pet's profile, so recommendations, quotes and reminders become more accurate. Anonymized patterns across similar pets also improve the advice for every client.

Why does zero-party data matter more now?

As AI assistants start shopping for pet owners, they will favor businesses that know each pet. Zero-party data you own is how you stay visible and keep customers from drifting to marketplaces.

What does 'the AI memory of the pet industry' mean?

Marketplaces win because they remember every pet. We give that memory to independent pet brands and businesses: an AI expert that knows each pet, and a profile you own, so every recommendation, reminder and offer fits.

What does Pet Business Lab do?

We help pet brands and pet service businesses sell more and retain their customers. An AI expert on your website answers each customer's question about their pet, remembers the pet, and brings them back at the right time. We set it up and run it for you.

Why are my customer acquisition costs going up?

Ad prices keep rising and more pet shopping happens online, where marketplaces compete for every order. When most visitors leave without buying, each customer you do win costs more. Converting and keeping more of the visitors you already have is the fastest fix.

How can a small pet business compete with Amazon and Chewy?

Not on size, on memory. Know each pet, answer the owner's question, and remind them at the right time. That's what our system does for you.

What happens when AI starts shopping for pet owners?

AI assistants will favor businesses that can answer for each pet with real facts. An AI expert on your own site makes you one of them.

Is this an agency or software?

Software that we build, run and improve for you. Unlike an agency, the system stays and keeps learning. Unlike an app, nothing lands on your team.

What does it involve to get started?

Every setup is shaped around your products, services and goals. Book a free audit and we'll show you what it would involve and what it could earn.

The AI memory of the pet industry

Every pet remembered. Every customer retained.

Pet Business Lab is the AI customer platform for the pet industry.

Pet Business Lab gives pet brands and pet service businesses an AI expert that answers each owner's question for their pet, remembers the pet, and brings them back at the right time. Built, run and improved for you.

More sales from the traffic you already pay for
Customers retained, not lost to marketplaces
Customer data you own

Get a free funnel audit Book a 30-min call

For pet food, supplement, testing and equipment brands · groomers, trainers, boarding, daycare and vet clinics

A pet owner sitting at home with a golden retriever, reading an answer on a phone

Example

In one look

What we do, for whom, and why it matters now

Who we are

The AI customer platform for the pet industry

We're the AI memory of the pet industry: our AI advisers ask about every pet, remember the answers, and help you sell more and retain your customers.

Who it's for

Pet brands and pet businesses

Food, supplements, tests, equipment, grooming, boarding, training, vet care.

The problem

Nobody asks about the pet

Without the pet's details, you can't recommend, remind or retain, so owners drift to marketplaces that know them.

The solution

An AI expert that knows each pet

It answers, recommends, remembers and reminds, at every stage of the journey.

What you get

Higher conversion, higher LTV, and a data asset

Lower CAC, bigger orders, more repeat purchases, and pet profiles that grow in value every month.

Why now

AI is starting to choose for pet owners

Businesses without their own AI expert will become invisible.

2,000+users on our software

Pet food
Supplements
Health tests
Equipment
Grooming
Boarding
Training
Vet clinics
Breeders

In plain words

One platform, one memory, many AI advisers

THE PLATFORM

An AI customer platform

Everything that wins, serves and retains pet owners in one place: your website, bookings, emails, texts and data.

THE MEMORY

A profile for every pet

Every answer an owner gives is saved, so you know the pet next time. That's why we call it the AI memory of the pet industry.

THE ADVISERS

AI advisers on your website

Like your best expert at the counter, available 24/7: Feedwise answers feeding questions, Groomwise quotes grooms, Staywise books stays.

Not an agency. Not just another app. A platform we build, run and improve for you.

See how it works

The shift that's already happening

Owners ask AI first. Soon AI will buy for them.

The next pet owner may never visit your website. Their AI assistant will compare, decide and buy. It will choose businesses that can answer for this specific pet, with real facts. Every month without your own AI expert is a month of customer data your competitors and marketplaces collect instead.

43%

of pet owners already use AI for pet care

Source: Talker Research for Darwin's, 2026

68%

of US shoppers used AI while shopping

Source: ICSC and McKinsey, April 2026

$1 trillion

of US retail could run through AI agents by 2030

Source: McKinsey, 2025

TodayOwners ask AI before they ask you
NextAI assistants book and buy for owners
SoonAI picks businesses that know the pet
ThenEach pet's history follows them everywhere
By 2030Businesses without their own AI expert are invisible

If you wait

CAC keeps rising
Most visitors still leave
Marketplaces retain your customers
AI recommends someone else

If you act now

Higher conversion from today's traffic
Customers retained by lifecycle marketing
Your own zero-party data, growing every day
Ready when AI starts choosing

The opening: owners still trust experts most. 71% trust their vet most; only 14% trust AI most. Win by answering like the expert.

Source: Talker Research for Darwin's, 2026

Get a free funnel audit before your competitors do

The problem today

Your customer acquisition cost is rising. Your funnel is leaking.

You pay more for every visitor, most leave without buying, and those who buy rarely come back. That's a CAC problem, a conversion problem and a retention problem at once.

+40%

customer acquisition cost for online brands in two years

Source: Eightx, 2026

+13%

Google ad click costs in 2025

Source: LocaliQ / WordStream, 2025

44%

of pet care sales now online, where marketplaces compete for every order

Source: NielsenIQ / FMI, 2025

More ads won't fix it. Asking the right questions will.

See where your funnel leaks

Amazon and Chewy don't win on price. They win on memory.

They know the pet: the breed, the size, the food, the reorder date. They make the decision easy and remind the owner before they run out. That's why owners go back to them.

Most independent pet brands and pet businesses start from zero with every visitor. No answer for the pet. No memory of the last order or visit. No reason to come back.

You don't need their size to compete. You need their memory, and an answer for every pet.

Compare	Marketplaces	Most pet businesses today	With Pet Business Lab
Knows the pet	Yes	No	Yes
Helps the owner decide	Yes	Rarely	Yes, for each pet
Reminds at the right time	Yes	No	Yes
Owns the customer data	Yes	Rented to them	You do

Marketplaces

Knows the pet: Yes
Helps the owner decide: Yes
Reminds at the right time: Yes
Owns the customer data: Yes

Most pet businesses today

Knows the pet: No
Helps the owner decide: Rarely
Reminds at the right time: No
Owns the customer data: Rented to them

With Pet Business Lab

Knows the pet: Yes
Helps the owner decide: Yes, for each pet
Reminds at the right time: Yes
Owns the customer data: You do

The root cause

You can't remember a pet you never asked about.

Most pet businesses collect an email and a discount code, and nothing about the pet. No breed, no age, no weight, no due dates. Without that zero-party data, there's nothing to personalize, nothing to remind, and no reason for the owner to come back. Marketplaces ask. That's why they win.

What most pet businesses collect

An email address
A name, sometimes
A discount code

Nothing about the pet.

What our AI expert learns, with the owner's consent

Pet name, species and breed
Age, birthday and life stage
Weight, size and activity
Food, products and services used
Coat, behavior and care preferences
Due dates: reorder, rebook, retest, renew

A pet profile you own.

Owners share because they get a real answer back, not a discount code.

Asked, never assumed
Owners choose what to share
Your data, never sold

What we ask, by business

We ask

Age, weight, activity, current food, sensitivities

So you can

Recommend the right recipe and portion, size the subscription, remind before the bag runs out

We ask

Age, weight, activity, current food, sensitivities

So you can

Recommend the right recipe and portion, size the subscription, remind before the bag runs out

Every question answered makes the next sale easier, and the customer harder to lose.

See what your business should be asking

Your growing data asset

The longer you use it, the smarter it gets.

Every question an owner answers adds to their pet's profile. Every profile makes the next recommendation sharper. Over time you build something no agency, app or marketplace can hand you: a living record of every pet you serve.

Zero-party data, given freely

Owners share their pet's details because they get a real answer back.

It compounds

Each answer improves advice for that pet, and anonymized patterns improve it for similar pets.

Across the whole journey

Collected at awareness, consideration, conversion, retention and advocacy, not one slice.

One record across services

With the owner's consent, the same pet is understood across food, grooming, boarding, testing and vet care.

Owners choose what to share
You own your customer data
Never sold

See what your data could be worth

The customer journey

Your customer journey is a funnel. It leaks at every stage, and most businesses plug none of it.

Awareness at the top, consideration in the middle, conversion at the bottom, retention after the sale. Ten moments carry a customer through the funnel. Here is where each stage leaks, and what we sell to stop the leak.

Where they're lostHow we fix itCrucial moment

ARRIVE3 moments

Awareness · Top of the funnel

What we sell here:

Owned Traffic Engine Growth Engine Labs

SEO pages, free tools and targeted ads built around owners' real questions.

01Window shopper arrives
"Is this for my pet?"
A generic page; they browse and leave.
Greet them with one helpful question about their pet.
02Known customer returns
"Do they remember us?"
Treated like a stranger.
Recognized: 'Welcome back. Is Luna still on the chicken recipe?'
03IdentifiedCrucial
"Why should I share anything?"
A discount pop-up they ignore.
They tell us about their pet and get a real answer back, and the pet's profile is saved.

DECIDE2 moments

Consideration · Middle of the funnel

What we sell here: One clear recommendation for this pet, backed by true-size AR, so the customer stops comparing and starts trusting.

Metric we move: Zero-party data captured and lead capture rate

04Decides
"Which one is right for my pet?"
Too many options, no guidance.
One clear answer for this pet from the AI expert.
05Gains confidenceCrucial
"Will it fit? Will it work? Is the price fair?"
Doubt at the last step kills the sale.
True-size AR, the amount or price explained, reviews from similar pets.

BUY2 moments

Conversion · Bottom of the funnel

What we sell here: Complete plans, bundles and one-tap checkout that lift order value and rescue abandoned carts.

06Buys
"Do I need anything else?"
One item, or an abandoned cart.
The complete plan or bundle in one click; cart reminders that mention the pet.
07First experience
"Did I make the right choice?"
Silence after checkout.
Guidance for this pet: transition schedule, first-visit notes, setup steps.

STAY3 moments

Retention · After the first sale

What we sell here: Timed reminders, rebooking and lifecycle messages that retain the customer — the cheapest sale you will ever make.

08Nurtured
"What does my pet need next?"
Generic weekly emails.
Messages timed to the pet's age, season and life stage.
09Comes backCrucial
"Time to reorder or rebook."
No reminder, so they buy elsewhere.
A reminder before the food runs out or the groom is due, with one-tap reorder.
10Recommends
"My friend should try this."
Never asked.
Review and referral requests at the happy moment.
Drifted away? A personal check-in using the pet's history wins them back.

Identified

Turns an anonymous visitor into a known pet and owner. Everything after depends on it.

Confidence

Where most sales die: the customer wants to buy but is afraid of being wrong.

Comes back

Where profit lives: the second, third and tenth purchase cost almost nothing to win.

Every moment adds a fact about the pet. The more you know, the easier the next sale.

An expert behind your counter, working 24/7

Four steps. We set it up and run it for you.

1
Answer
An AI expert asks about the pet and gives the right answer: how much to feed, which size, which supplement, what the groom will cost.
2
Show
Augmented reality shows big products at true size in the customer's own home.
3
Remember
Every answer builds the pet's profile, so the next order, booking or reminder is already right.
4
Grow
We attract more of the right people with ads, email and partners, then retain them with reminders timed to the pet.

What do you run?

FOR PET BRANDS

I sell pet products

Food, supplements, tests, gear, equipment. Turn more visitors into buyers and subscribers.

Recommend the right product for each pet
Show big items at true size with AR
Bring customers back at the right time

Feedwise Dosewise Testwise Setupwise AR Growth Engine Owned Traffic Engine

Explore solutions for brands →

FOR PET BUSINESSES

I run a pet service business

Grooming, training, boarding, daycare, vet care. Price every job right and fill every slot.

Instant, accurate quotes based on the pet
Online booking and a care record for every pet
Rebooking reminders and help hiring staff

Groomwise Trainwise Staywise Clinicwise Owned Traffic Engine

Explore solutions for pet businesses →

Breeder, insurer or relocation company? See our partner programs: Breedwise, Coverwise, Travelwise.

A large hydrotherapy tub placed at true size in a clinic room using augmented reality

A whelping box placed at true size in a home using augmented reality

Let them see it in their space before they buy

Big pet products lose sales to one question: will it fit? Our AR shows the product at true size, in the customer's own room, from their phone. No app needed.

Fewer abandoned carts on large items
Fewer returns from wrong sizes
Works on your existing product pages

4 product categories live in AR today

See AR in action →

Real results from real pet businesses

Guided sales agent on a phone next to a yellow Labrador

Turning a catalog into a conversation

How a guided sales agent helped a pet brand's shoppers find the right product and buy with confidence.

Read the case study →

Phone showing a whelping box and a Labrador placed at true scale in a room

Try it with your dog

How true-scale AR lets breeders place a whelping box in their room, with the dog inside, before ordering freight.