Privacy Policy

ARYAASTRA INC, doing business as Pet Business Lab ("Pet Business Lab", "we", "us") respects your privacy. This policy explains what personal information we collect through petbusinesslab.com, why we collect it, and the choices you have.

Information we collect

• Information you give us: name, work email, company website and any message you submit through our contact or partnership forms.
• Usage information: pages viewed, referring page, browser and device type, and approximate location derived from IP address.
• Cookies and similar technologies: strictly necessary cookies to operate the site, and limited analytics to understand how the site is used.

How we use it

To respond to your inquiry, evaluate a potential partnership, operate and improve the site, keep it secure, and meet legal obligations. We do not use your information for automated decision-making that produces legal effects about you.

Sharing

We share personal information only with service providers who process it on our behalf (hosting, email, analytics and CRM) under contracts limiting their use, and where required by law or to protect our rights. We do not sell your personal information, and we do not share it for cross-context behavioral advertising.

Retention

We keep inquiry and partnership records for as long as needed to respond, maintain a business relationship, and satisfy legal or accounting requirements — typically no more than three years after last contact.

Your California privacy rights

Under the California Consumer Privacy Act as amended by the CPRA, California residents have the right to know what personal information we collect and how it is used, to access a copy of it, to correct inaccurate information, to delete it, to limit the use of sensitive personal information, and to opt out of sale or sharing. We will not discriminate against you for exercising any of these rights.

To exercise a right, email contact@petbusinesslab.com or use Your Privacy Choices. We verify requests by matching the details you provide against our records and respond within 45 days. An authorized agent may submit a request with written permission.

California residents: you have the right to know, delete, correct and limit the use of your personal information, and to opt out of its sale or sharing, under the California Consumer Privacy Act (CCPA/CPRA). We do not sell your personal information. Exercise your rights through Your Privacy Choices or by emailing contact@petbusinesslab.com. We will not discriminate against you for exercising them.

Other rights

California's "Shine the Light" law (Civil Code §1798.83) allows residents to request information about disclosure of personal information to third parties for direct marketing purposes; we do not make such disclosures. If you are under 18 and a registered user, you may request removal of content you posted.

Security and children

We use reasonable administrative and technical safeguards appropriate to the sensitivity of the information. The site is intended for business users and is not directed to children under 16, and we do not knowingly collect their information.

Changes

We will post any changes on this page and update the date above. Material changes will be highlighted on the homepage.