Pet Business Lab

Breedwise · For breeders and the brands that serve them

An AI adviser on the Pet Business Lab platform

Every litter, every stage, the right help at the right moment.

Breeders get a free system for planning, whelping and placing puppies. Puppy buyers get proof of care. Brands reach breeders at the exact stage they need them, with every result tracked.

Reach breeders: get a free auditI'm a breeder
  1. 1Plan
  2. 2Breed
  3. 3Expect
  4. 4WhelpWhelping box suggested here
  5. 5Raise
  6. 6Place
  7. 7Program

Built for everyone around a litter

Breeders · Free

Run a professional program

  • Timing, health and genetics tools
  • Whelping and puppy-raising checklists
  • Records, waitlists and contract templates

Puppy buyers · Free

See proof of care

  • A buyer quiz from the breeder
  • A shareable puppy-journey page
  • A go-home record for the new owner

Brands · Partners

Reach breeders at the moment of need

  • Placement at the exact stage
  • Tracked sales and clear reporting
  • Results you can measure

How brands reach breeders with Breedwise

  1. 1

    Pick your stages

    Choose where your products help: planning, whelping, raising puppies, or going home.

  2. 2

    Appear at the moment

    Your products show up inside the breeder's tools exactly when they need them.

  3. 3

    Every sale tracked

    Clicks and purchases are tracked to your store with a clear attribution window.

  4. 4

    Reach every new owner

    Each placed puppy brings a new owner who needs food, gear, tests and insurance.

Seven stages, seven moments of need

Plan
What breeders doHealth and genetics checks, pairing decisions
Brands that helpHealth-test labs, genetics services
Breed
What breeders doTiming and breeding method
Brands that helpProgesterone tests, reproduction vets
Expect
What breeders doPregnancy timeline and nutrition
Brands that helpPrenatal food and supplements
Whelp
What breeders doWhelping prep and birth day
Brands that helpWhelping boxes, pads, heating, monitoring
Raise
What breeders doGrowth, vaccines, worming, milestones
Brands that helpPuppy food, vaccines, play gyms
Place
What breeders doBuyer matching, go-home packs, contracts
Brands that helpInsurance, go-home kits, crates, training
Program
What breeders doRecords, listings, next litter
Brands that helpDirectory and program tools

Are you a breeder?

Breeder Lab is free for breeders: timing and whelping tools, a breed health lookup, checklists, records and buyer tools, all in one place. Built with guardrails, so the guidance is safe for your dam and puppies.

Visit Breeder Lab →

Built for responsible breeding

Health first

Tools that make health testing and good records the easy choice.

Proof for buyers

Journey pages show buyers how the puppy was raised.

No buyer money

We never collect puppy payments. Breeders stay in control.

Proof

7 stages

From planning a litter to placing every puppy

Free

For breeders and puppy buyers, always

Tracked

Every brand sale attributed and reported

What's included for brands

  • Placement at the stages you choose
  • Product suggestions inside breeder tools and checklists
  • A hosted tools page you can link from your own store
  • Tracked links and a clear attribution window
  • Monthly reporting: views, clicks, sales
  • Access to every new puppy owner's first purchases
  • Optional 3D and AR for your large products
  • Setup and support by our team

Brands that serve breeders and new owners

  • Whelping supplies
  • Puppy food
  • Supplements
  • Health and DNA tests
  • Pet insurance
  • Crates and beds
  • Training
  • Transport

Questions about Breedwise

Reach every litter at the moment it needs you.

A free 30-minute audit to find the stages where your products belong.

Get a free auditI'm a breeder: visit Breeder Lab →