Setupwise · For crates, kennels, habitats and equipment
An AI adviser on the Pet Business Lab platform
The right setup, the right size, the first time.
Setupwise asks about the pet and the space, then gives every customer a clear plan: what to buy first, which size fits, and what comes next. Fewer returns, bigger orders.
Big products lose sales to small doubts
Shoppers buying big pet products have two questions: which size is right for my pet, and what else will I need? When your site can't answer, they leave or buy the wrong thing and send it back.
Wrong size
A crate or kennel that doesn't fit the pet, or the room, comes back as a return.
Overwhelm
New owners don't know what to buy first, so they buy nothing, or buy elsewhere.
Small orders
Without a plan, customers buy one item instead of the full setup they actually need.
How Setupwise works
- 1
Tell us about the pet
Breed, age, expected adult size, and any special needs.
- 2
Tell us about the space
Room size, where the product will go, indoors or outdoors.
- 3
Get a staged plan
What to buy now, what to add later, and the exact sizes, built from your catalog.
- 4
See it and buy it
View big items at true size with AR (optional), then add the whole plan to cart in one click.
A plan your customers can follow
Example of a staged plan for a new puppy. Your plan uses your products and your rules.
Before they come home
- Crate sized for their adult size, with a divider for now
- Bed that fits the crate
- Safety gate for one room
First weeks
- Washable pads and liners
- Feeding station
- Chew-safe toys for their stage
As they grow
- Remove the divider at the right time
- Upgrade the bed size
- Travel crate for outings
Products and timing shown are examples.
Selling to salons, clinics and daycares?
Professional buyers ask the same questions with more at stake: what equipment do we need, which size fits our room, and in what order? Setupwise builds a setup plan for a new salon, clinic or daycare, and AR shows each piece in their actual space.
- Grooming tables, tubs and dryers
- Exam, lift and treatment tables, rehab equipment
- Daycare play structures and agility equipment
- Kennels and runs
Proof
4 categories
of products live in AR today: veterinary, agility, grooming and habitat
~20%
of shoppers buy with our AI expert, vs 2–3% for a typical store (brand client result)
Your catalog
Every plan uses your real products, sizes and rules
What's included
- A setup planner built on your catalog and sizing rules
- Staged plans for each type of customer
- One-click 'add the whole plan to cart'
- Bundle suggestions that raise order value
- Follow-up reminders when it's time for the next stage
- Optional AR for your large products
- A results dashboard: plans started, completed and purchased
- Setup, updates and support by our team
Built for brands selling big or size-sensitive products
- Crates and kennels
- Whelping boxes
- Beds and furniture
- Gates and pens
- Habitats and enclosures
- Grooming equipment
- Vet and rehab equipment
- Daycare and agility equipment
See Setupwise and AR in action
Try it with your dog
How true-scale AR lets breeders place a whelping box in their room, with the dog inside, before ordering freight.
Turning a catalog into a conversation
How a guided sales agent helped a pet brand's shoppers find the right product and buy with confidence.