Guided sales agent
It asks about the animal before recommending anything — breed, dam size, litters raised, where they are in the timeline, how much space they have. Then it recommends a specific bundle they can buy immediately.
The problem
Every pet commerce site shows every visitor the same thing.
A first-time breeder preparing for a Cavalier litter and a breeder on a ninth Great Dane litter land on the same page and see the same catalog. Neither is asked what animal they have, where they are in the timeline, or what they already own.
So the site can only display and hope. Most visitors leave — pet commerce converts at 2 to 3%. The ones who buy often buy too small, because they were guessing.
The bigger cost comes after the sale. These brands have an email address and an order history, and nothing else. Not the breed, not the age, not what's coming next for that animal.
So every campaign goes to a list of strangers. Some of those people need their next stage of equipment in three weeks. Some bought everything six months ago. They all get the same email, it underperforms, and the brand concludes email doesn't work for them.
It wasn't the email. Nobody knew who was on the other end.
What we built
A guided sales agent that asks before it recommends.
Two paths
New customers get a complete setup. Returning customers get add-ons matched to equipment they already own.
Zero-party data capture
Every answer is volunteered by the customer and stored: breed, size, experience, life stage, purchase history. Not tracked, not inferred, not bought. Given freely, because they get a useful answer in return.
Behavioral segmentation
Customers sorted by what they own and what they do, not by demographics a platform guessed at.
Automated lifecycle follow-up
Email and SMS timed to the animal's stage instead of a calendar. Preparing, newborn, three weeks in — different message, sent automatically.
Results — first 15 weeks
The numbers from the live deployment.
5x
the industry conversion rate. Guided visitors convert at 14–17%, against a 2–3% pet commerce baseline.
10x
on returning customers, who convert at over 30%.
86%
higher order value. Guided customers spend far more per order.
~20%
of store revenue now comes through the guided path.
60%+
finish the flow, in about a minute. 40% buy the same day.
Live
through September 2026. Rates fluctuate week to week.
What it changed
The revenue is the visible part. The asset is knowing who the customer is.
Ad spend stops chasing strangers
You know which breeds and customer types actually buy, so targeting is built on real customers instead of lookalikes.
Emails start earning
A first-time breeder preparing for puppies and an experienced breeder three weeks into a litter get different messages. Same list, right person, right moment.
You sell again without acquiring again
When you know the animal's life stage, the next sale arrives on time by itself.
Most brands know their customer's email address. This one knows their customer's dog.
Try the live agent.
See how EZWhelp turns a catalog into a conversation — and what it could look like for your brand.
Try it live