True-scale placement
The box appears in the room at its real dimensions, with measurements on the floor. Walk around it. Look at it from the doorway.
Case study · Augmented reality
Try it with your dog
See the box at true size in your room, with your dog inside it.
Try it with your dog
Opens on EZWhelp's site. Point your phone at the floor.
What happens inside this box
The first environment a dog ever experiences.
Every dog you have ever loved was born in a space someone built for the dam.
That space is a whelping box — a low-walled enclosure the mother can step over but newborn puppies cannot. Rails run along the inside walls so the dam cannot crush a puppy by lying back against one. Puppies are born blind and deaf. They cannot regulate their own temperature for the first two weeks. They find their mother by warmth and smell, and if they crawl into a cold corner and cannot find their way back, they do not survive the night.
So the box is not furniture. It is the first environment a dog ever experiences, and for six to eight weeks it is the entire world of the dam and the litter.
The breeder sleeps beside it, checks it through the night, weighs every puppy every morning, and watches for the ones falling behind. Whelping is the most dangerous few hours in a dog's reproductive life, for the mother and for every puppy in the litter. Almost all of it happens on the floor of a room in somebody's house, at two in the morning, with one person watching.
Everything a dog becomes — temperament, socialization, health, how they handle being handled — begins in those weeks, in that box.
Getting the box right is not a shopping decision. It is the first act of care in a dog's life.
The client
EZWhelp
EZWhelp builds whelping boxes and breeding equipment for dog breeders across the US. Winner of Whelping Product of the Year two years running. Large products, freight shipping, high order value.
The challenge
Will this fit where I need to put it?
Standard boxes run 28 by 28, 38 by 38 and 48 by 48 inches, and the setups grow from there — play yards, condos and add-on rooms for large and giant breeds.
They go into ordinary rooms in ordinary houses: a spare bedroom, a corner of the living room, a laundry room, a basement, an attached garage. Sometimes an apartment. Every guide gives the same instruction: get a tape measure, mark the floor and rearrange the furniture around it.
That is the moment the sale stalls.
A dog's pregnancy runs about 63 days. If the box arrives in week eight and does not fit, there is no time to reorder freight. For the brand, a wrong-size return means freight both ways on something assembled, often used and impossible to resell.
One guess about a room, and both sides lose.
What AR actually means
The name sounds complicated. The thing itself is simple.
Point your phone camera at the floor, and the product appears on your screen as if it were really there. Walk closer and it gets bigger. Walk around it and you see the other side. Stand in the doorway and you can tell whether it blocks the door.
It is at real size. Not a picture of the box — the box, in your room, on your screen.
No app to download and nothing to learn. Tap a button on the product page, point the phone at the floor, and it is there.
Why the furniture version does not work
The room was only half the question.
Furniture AR answers, “Does it fit my room?” Pet AR has to answer, “Does my dog fit in it?”
A breeder is asking whether a Great Dane can turn around inside it. Whether six puppies at four weeks will still have room. Whether someone can kneel beside it at 3am and reach the puppy that has stopped feeding.
A furniture app shows an object in a space. That was never the whole question here.
What we built
The product, the measurements and the animal — together at true scale.
The dog in the box
Not just the product — the animal inside it, at scale, so the size question gets answered the way it is actually asked.
Live on the product page
No app to download. Tap, point the phone at the floor, place the box.
Everywhere the product sells
Deployed on the brand's own site and on its marketplace listings.
How it works
From product page to true scale in four steps.
01
Open
Tap the AR button on the product page.
02
Scan
Point the phone at an open area of floor.
03
Place
Set the box down in the room at true size.
04
Check
Walk around it and see the dog inside the space.
See it in your space
Opens on EZWhelp's site. Point your phone at the floor.
What it removes
Six points of friction, answered in the room.
The tape measure
The step every industry guide prescribes, gone in fifteen seconds.
The stall
Buyers stop leaving to go measure, and stop not coming back.
The wrong-size return
Freight both ways on an assembled product that cannot be restocked.
The 63-day risk
No breeder discovering in week eight that the box does not fit the room.
The support ticket
“Will this fit?” is answered by the customer, in the room where it will go.
The undersell
Buyers can see when they have more room than they assumed — and size up.
What it unlocked
The animal belongs in the frame.
This is the first true-scale AR product experience in the pet industry that puts the animal in the frame.
The same problem exists everywhere animals meet large equipment: grooming tubs and tables in a working salon, kennels and runs, hydrotherapy equipment in a vet treatment room, cat trees and enclosures in a living room. Every one is a high-ticket purchase where the buyer is guessing about space, and where guessing wrong lands on an animal.
Furniture solved this for sofas a decade ago. Nobody had solved it for the room where dogs are born.
Built for products that occupy real space
Selling something big your customer has to guess about?
If your product is bulky, freight-shipped or hard to picture in a room, your customers are guessing — and some of them are guessing wrong at your expense.
Book 30 minutesNo pitch deck. We'll tell you honestly whether AR is worth it for your product.