Testwise · For DNA and at-home testing brands
An AI adviser on the Pet Business Lab platform
The right test for every pet, and a clear next step after the results.
Testwise helps owners pick the test that fits their pet and their question. When results arrive, it turns them into simple next steps, so one test leads to the next purchase.
Owners don't know which test they need, or what to do after
Testing brands sell several kits for different questions. Owners can't tell which one answers theirs. And when results arrive, most get read once and forgotten, with no next step and no next purchase.
Wrong test, or no test
Shoppers unsure which kit fits their question often buy none.
Results with no next step
A report without clear actions leaves owners unsure what to do.
One-time customers
Without follow-up, a testing customer buys once and leaves.
How Testwise works
- 1
Ask the owner's question
What do they want to know: breed, adult size, health risks, or how their pet is doing now?
- 2
Match the right test
Recommends the kit from your range that answers that question.
- 3
Turn results into next steps
Following your guidelines: when to see a vet, what to watch, what may help.
- 4
Remind and retest
Schedules reminders for retests and follow-ups at the right time.
Two moments where testing brands win or lose
Before purchase
- Matches the owner's question to the right kit
- Explains what the test will and won't tell them
- Suggests a bundle when two kits answer more
After the results
- A simple summary in plain language, following your guidelines
- A vet-ready summary when a health concern appears
- Products and partners that may help, from your range and our network
- Retest and follow-up reminders
Proof
~20%
of shoppers buy with our AI expert, vs 2–3% for a typical store (brand client result)
Testing brands
already working with us
Done for you
We build, run and update it
What's included
- A test matcher built on your kits and what each one answers
- Clear before-purchase explanations to reduce doubt
- Plain-language results summaries using your guidelines
- Vet-ready summaries when a concern appears
- Next-step recommendations from your range and our partner network
- Retest and follow-up reminders by email and SMS
- A profile for every pet, linked to their results
- A results dashboard: matches, purchases, follow-up sales
Built for pet testing brands
- Breed DNA tests
- Health and genetic screening
- At-home wellness screening
- Microbiome tests
- Breeder testing panels
- Dogs and cats
Results from pet brands
Turning a catalog into a conversation
How a guided sales agent helped a pet brand's shoppers find the right product and buy with confidence.
Try it with your dog
How true-scale AR lets breeders place a whelping box in their room, with the dog inside, before ordering freight.