Coverwise · For pet insurers
An AI adviser on the Pet Business Lab platform
Meet pet owners at the moment they decide on cover.
Many pets are still uninsured, and many owners think about insurance only after a big vet bill. Coverwise reaches them earlier: when a puppy comes home, at the first vet visit, after a test, before a move.
Insurance usually shows up too late
Owners rarely search for pet insurance until something goes wrong, and by then a condition may not be covered. The best time to offer cover is early, when it matters to the owner and the pet is young, but that moment usually happens away from an insurer's website.
After the bill
Many owners first consider insurance only after an unexpected vet visit.
Confusing choices
Plan types, deductibles and reimbursement levels are hard to compare.
Cold traffic
Broad advertising reaches owners who aren't ready to decide.
Five moments when owners are ready to listen
- 1
Bringing a puppy home
Through breeders using our tools.
- 2
The first shop
When owners buy food, crates and gear from brands on our platform.
- 3
The first vet visit
Through clinics in our network.
- 4
After a test
When DNA or health results arrive.
- 5
Before a move
When owners plan to relocate with their pet.
How Coverwise works
- 1
Know the pet
Species, breed and age from the pet's profile on our platform.
- 2
Explain simply
Common concerns for the breed and the plan types that fit, in plain words.
- 3
Show options
Several options from licensed partners, side by side.
- 4
Hand off to quote
The owner continues to the partner's licensed quote and enrollment.
What insurers get
- Placement at the five moments owners decide on cover
- Owners who already understand plan types before they reach you
- Breed-aware explanations built from breed health data
- Trusted channels: breeders, clinics and pet brands
- Tracked referrals and monthly reporting
- Co-branded breed guides and campaigns
- International partnership options
Proof
5 moments
Where owners are most ready to decide
Breed-aware
Health data behind every explanation
Trusted channels
Breeders, clinics and pet brands on one platform