You're paying more for clicks that don't buy
Ad costs rise every year. Most visitors land on your store, can't decide, and leave. Then you pay to bring them back. More ads won't fix that. A better catch will.
Clicks that leave
Most stores turn only 2–3 of every 100 visitors into buyers.
Agencies stop at traffic
Their job ends at the click. What happens on your site is up to you.
Generic email
Same message to every customer, no matter what pet they have or when they'll run out.
One system, three jobs
Send
Google ads, social ads and search content bring the right pet owners to your store.
- Google search ads
- Meta and TikTok ads
- SEO pages and free tools
Catch
Our AI expert answers their question for their pet. AR shows big items at true size.
- AI product expert
- AR for large items
- Bundles that fit
Retain
Every pet gets a profile, so emails and texts arrive exactly when they're needed.
- Customer and pet profiles
- Email and SMS timed to each pet
- Reorder and life-stage reminders
The same ad budget buys more sales when the catch is better.
How we work with you
- 1
Audit
We review your store, ads and email, and show you where sales are being lost.
- 2
Set up the catch
We install the AI expert, AR and tracking before we spend on ads.
- 3
Launch and improve
We run your campaigns and test new ads and messages every week.
- 4
Report every month
One simple report: what we spent, what it made, what's next.
Choose your package
CONVERSION
Catch and retain
- AI product expert
- AR for large items
- Customer and pet profiles
- Email and SMS timed to each pet
For brands with traffic that isn't converting.
FULL-FUNNEL
Send, catch and retain
- Everything in Conversion
- Google search ads
- Meta and TikTok ads
- Weekly testing
For brands that need more traffic too.
FULL STACK
Everything, run for you
- Everything in Full-funnel
- Partner bundles from our network
- SEO pages and free tools
- Shared performance goals
For brands that want growth fully handled.
Every package includes the catch. We don't sell ads alone. You pay ad platforms directly.
Want leads you don't pay for? Add the Owned Traffic Engine →
How we're different from a typical agency
Typical agency
- Runs your ads
- Yes
- Converts the visitors
- No, that's your website's job
- Knows each customer's pet
- No
- Email timed to the pet's needs
- Generic flows
- Built only for pets
- Sometimes
- When the contract ends
- The work stops
Pet Business Lab
- Runs your ads
- Yes
- Converts the visitors
- Yes, with an AI expert and AR
- Knows each customer's pet
- Yes
- Email timed to the pet's needs
- Yes
- Built only for pets
- Always
- When the contract ends
- The system stays
See exactly what your money did
One monthly report, in plain numbers: what we spent, what it brought in, and what we'll change next month. Broken down by channel, so you know what's working.
Spent
—
Revenue
—
Net
—
By channel: Google · Social · Email · AI expert
Built for growing pet brands
- Food and treats
- Supplements
- Health tests
- Gear and equipment
- Shopify stores
- Subscription brands
Results from pet brands
Turning a catalog into a conversation
How a guided sales agent helped a pet brand's shoppers find the right product and buy with confidence.
Try it with your dog
How true-scale AR lets breeders place a whelping box in their room, with the dog inside, before ordering freight.